Marketing & Communications Specialist

Discover your impact with KUKA

KUKA offers an enormous spectrum of possibilities to advance your career, live your passions and unlock your potential. We´re one of the world's leading automation specialists, offering global opportunities in areas such as robotics, automation, logistics, software solutions and electronics. If you´re a go-getter, a visionary with bold ambitions and believer in collaboration and mutual respect, then you're poised for success here at KUKA.

SUMMARY

The Marketing Communications Specialist is responsible for developing and executing content-driven marketing initiatives that enhance brand awareness, generate leads, and engage both internal and external audiences. This role manages social media content creation, coordinates physical and digital materials for trade shows, and drives digital lead generation efforts. Additionally, the specialist oversees internal employee communications, including newsletters, and crafts customer communications to optimize the customer journey. Collaborating closely with third-party marketing agencies, they ensure brand consistency in content creation, public relations, and promotional campaigns. The ideal candidate is a creative and strategic thinker with strong project management skills and experience in digital marketing and communications.

ESSENTIAL DUTIES AND RESPONSIBILITIES include but are not limited to the following. Other duties may be assigned.

• Support and development content for social media platforms (LinkedIn, Instagram, etc.)
• Create engaging graphics, videos, and written content to drive brand awareness.
• Monitor social media Trends and work closely with global social media team members on best practices.
• Supports creation of customer journeys & various marketing automation tactics / lead nurturing programs.
• Support with coordination of physical & digital marketing materials for tradeshows and industry events.
• Support NAM Marketing team with event planning and customer messaging in both USA & Canada.
• Works closely with Sales, Service, and Channel Management leaders’ on the development of routine marketing automation touch points with customers (Newsletters, marketing journeys, digital and physical materials).
• Creates and manages internal employee newsletter for NAM region. Keeping employees up to date with the latest news from the world of KUKA.
• Creates ongoing System Partner Marketing Materials for our Channel Program, works directly with channel partners of KUKA to ensure KUKA brand is featured on landing pages, brochures, and social media channels.
• Collaborates with third party marketing agencies on content creation, PR, and advertising efforts.
• Maintain KUKA Content on 3rd party association sites such as A3, PMMI, AMT, MHI and other industry associations.  
• Ensure all marketing materials are created both locally and through 3rd party marketing aligns with brand guidelines & strategy.
• Supports leadership with KPI tracking reporting, best practices and improvements needed to marketing efforts.

EDUCATION AND/OR EXPERIENCE

Bachelor's degree (B. A.) from four-year college or university in marketing, business or appropriate technical field and two years of related experience in marketing or product management / product marketing role in a capital equipment company; or equivalent combination of education and experience.  Robotic industry marketing experience preferred.

Advanced computer skills (Word, Excel, PowerPoint, SharePoint, MS 365 tools). Experience with Salesforce CRM, Social Studio, Google Ad Manager, GoToWebinar, MS Teams, SemRush, SiteCore, Adobe Suite.

Our promise to you

Our culture is deeply rooted in our passion to make robotics and automatic solutions accessible and easy to use. The result? We make peoples´ lives easier and safer, across the world. Diversity is the beating heart of our company - and we appreciate every single one of our bright and bold brainiacs. We encourage everyone to bring their full selves to work, fostering an environment where inspiration, expertise, and personal growth can flourish. Our collective goal? To achieve greatness and ignite innovative, positive change - not only within the automation industry but also beyond its boundaries. And in return, we prioritize creating a supportive, empowering, and caring environment for all.

Perks and benefits

As part of our commitment to the well-being of our employees, we offer a range of comprehensive perks and benefits. From competitive salary packages to flexible work schedules, and professional development opportunities, we aim to provide a holistic approach to employee satisfaction. We believe in recognizing and appreciating the hard work and dedication of our workforce, and our perks reflect this commitment. Our goal is to create a workplace where employees feel valued, motivated, and inspired to contribute their best. Join us and enjoy the rewards of being part of a company that prioritizes the well-being and growth of its team.

DEI (Diversity, Equity, and Inclusion) statement 

Our core belief is in treating each other with kindness, an open mind, and mutual respect, creating an environment where everyone feels empowered to bring their authentic selves to work.

KUKA is a company committed to equal opportunities. We manage every application with meticulous care and consideration - with a decision-making process that pays no heed to your origin, educational background, age, gender, sexual orientation, or your religious or political beliefs. If you join KUKA, you will have ample opportunities to share what motivates you and what defines your individuality. 

Join the journey!

We´re looking forward to receiving your application!

Talent Acquisition Manager: Julie Farnsworth

Note for United States job postings (EEO statement):
KUKA is an Equal Opportunity Employer committed to building an inclusive and diverse workforce. All qualified applicants will receive consideration for employment without regard to race, religion, color, age, sex, national origin, sexual orientation, gender identity, disability status, protected veteran status, or any other factor protected by applicable federal, state or local laws.