Marketing Specialist (m/f/d)

Make an impact

The Marketing Specialist will drive local marketing activities and support the EMEA Region Marketing Head in executing marketing programs, while leasing with international stakeholders. Working within a dynamic global team, organization and planning skills are essential as well as the ability to multi-task and communicate in a professional manner on every level. The position is based in  at our Dortmund office with hybrid working availalable.

The Marketing Specialist is responsible to work with the global marketing team and also the local German sales team to formulate, plan and execute appropriate marketing plans and strategies. She/he will also promote and increase the Swisslog brand name through effective marketing activities, both in the existing markets and new markets. Additionally, the responsibility to drive internal communication will be part of this function.

• Adjusting the global/regional marketing plan to formulate local marketing strategy and approaches for respective markets
• Sparring partner for the EMEA region marketing head and local management team to discuss strategic direction and internal communication strategy
• Coordinate and manage marketing projects like trade shows, industry exhibition, products launch event, photography, graphics
• Write and execute the media & PR plan, Create, manage and monitor content of online media (website) and social media platforms, Coordination and circulation of external marketing emails, nurture tracks and journeys via marketing automation and monitor the performance of different campaigns
• Manage relationships with customers (e.g. make arrangement for customers visits to Swisslog reference sites, coordinate case studies) synchronized with CRM
• Act as a marketing consultant to the global marketing team and local management
• Coordinate with local sales team on the market research project to investigate the business opportunities in various industry segments or in different targeted markets

What you need to succeed

• Minimum 5 years of marketing experience. Prior experience in online and offline marketing is an added advantage
• Professional Diploma or bachelor’s degree in marketing, Advertising/ Media, Mass Communications or equivalent is desirable
• Proficiency with Microsoft Office, a CRM (ideally Salesforce), a social media management tool and a marketing automation platform
• Sound knowledge and experience in marketing planning and brand building
• Ability to set priorities and remain organized
• Able to make and maintain contact with people of all levels, both internal and external
• Able to transform concept into communication materials
• Experience in the engineering or technology industries would be an advantage
• Fluent German and English language skills