Product Marketing Manager, Swisslog Healthcare

Short Description

The Product Marketing Manager will play a key role in driving the market success of a portfolio of healthcare automation solutions across the EMEA region. This role partners closely with global product management, regional sales, and cross‑functional stakeholders to translate product strategies into compelling value propositions, go‑to‑market plans, and commercial enablement.

Make an impact

Product & Market Expertise

Go‑to‑Market & Omnichannel Campaigns

• Build and execute integrated omnichannel campaigns aligned to product launches, growth initiatives, and regional market priorities.
• Define campaign objectives, target personas, messaging frameworks, and channel mix across digital, field, event, and sales‑enabled marketing.
• Author and manage creative briefs to guide internal teams and external agencies in campaign execution.. 

Demand Generation & Marketing Performance

• Measure and analyze lead generation performance and campaign effectiveness using key marketing metrics (e.g., lead quality, funnel progression, conversion rates).
• Partner with digital marketing, demand generation, and sales teams to optimize campaign performance and support long sales cycles.
• Use data and insights to continuously refine targeting, messaging, and investment decisions.
• Plan & execute messaging and brand presence at trade shows.

Persona‑Driven Marketing

• Define and refine targeted personas across clinical, facilities, operations, IT, and executive decision‑makers.
• Ensure messaging and content resonate with persona needs, pain points, and buying behaviors throughout extended B2B purchasing journeys.
• Create and execute lifecycle management communications inclusive of internal groups as well as affected persona’s externally
• Organize and facilitate customer advisory board program to obtain persona needs, pain points, and behaviors to improve marketing efforts, product development, and overall customer centricity. 

Thought Leadership & Brand Trust

• Develop high‑quality content such as white papers, articles, presentations, and webinars that educate the market and build credibility. 

Strategic Planning & Leadership Engagement

• Own annual marketing calendars and ensure strong alignment between product priorities, campaign timing, and sales objectives.
• Collaborate closely with sales, product management, corporate marketing, and regional teams.
• Perform and manage market research initiatives in partnership with collaborative departments, outside agencies and the use of AI tools

What you need to succeed

• Bachelor’s degree in Marketing, Business, Engineering, or a related field; MBA or advanced degree a plus.
• 5–8+ years of experience in B2B product marketing, preferably in healthcare, automation, capital equipment, or industrial technology.
• Strong understanding of B2B marketing principles and long, complex sales cycles.
• Proven experience building and managing omnichannel campaigns tied to measurable outcomes.
• Excellent written communication skills, including writing, editing, and proofreading of marketing content in English.
• Demonstrated ability to create clear, compelling creative briefs.
• Comfortable presenting to senior leadership and influencing cross‑functional teams.
• Strong verbal and written use of English. Other languages are a bonus.
• Willingness and ability to travel up to 30% of the time.