Marketing Manager
Atlanta, US
Where do people love what they do, and being great at what they do?
At Swisslog, that’s where! Our teams are the heart of a world-leading Robotics company that’s harnessing the power of technology to shape the future of intralogistics. The result? We’re transforming performance and efficiency for customers across the globe, giving them the vital edge in their markets.
As a Marketing Manager for the Americas, you will play a critical role in driving our company's growth and expanding our customer base throughout this important market. Your strategic marketing expertise will be instrumental in developing and implementing effective marketing campaigns that generate leads, increase brand awareness, and drive sales growth.
You will have the opportunity to build strong relationships with external partners and collaborate closely with cross-functional teams to ensure the successful execution of marketing initiatives. You will have the opportunity to make a significant impact on our company's success, and we look forward to the innovative ideas and strategies you will bring to the role
Make an impact
- Align with the global marketing plan and regional management to formulate local marketing strategy and approaches
- Sparring partner in the Americas marketing team to discuss strategic campaign direction
- Responsible to manage marketing budgets for events and campaigns to ensure optimal allocation of resources to achieve business objectives
- Implement and actively contribute to global marketing campaigns, including Account Based Marketing (ABM), locally adapted and implemented across Americas; including email marketing, digital advertising, social media, and events to generate leads and increase brand awareness
- Collaborate with external partners to develop promotional activities that align with business objectives
- Analyze data and metrics to evaluate the effectiveness of marketing campaigns and provide insights to improve future campaigns
- Work closely with the sales team to ensure marketing efforts are aligned with sales goals and objectives
- Collaborate with marketing colleagues across the globe to ensure successful execution of marketing initiatives
Day to Day Tasks:
- Organize Swisslog external events and trade shows, following corporate design guidelines
- Execute the media & PR plan
- Maintain and develop content of online media (website) and social media platforms
- Coordination and circulation of external marketing emails, nurture tracks and journeys via marketing automation and monitor the performance of different campaigns
- Manage the production of reference marketing assets (movies, case studies, etc.), building strong relationships with customers
- Perform and drive lead generation activities, share with the team and implement learnings to the next campaign
- Support the Business Intelligence team with market data, continuously perform competitors’ analysis through further understanding of their websites and other channels; coordinate market intelligence with local sales team
- Function as Salesforce super user; ensure accurate data is maintained on the CRM system, provide management with correct data when required
- Success tracking and regular reporting of all marketing activities
What you need to succeed
- 5+ years of experience in B2B marketing ideally in a software / technology field
- A passion for robotics and automation
- Understanding of Account Based Marketing programs
- Strong teamwork ethic
- Ability to influence and implement global marketing strategies
- Strong organizational and project management skills, with the ability to prioritize and manage multiple projects simultaneously
- Analytical mindset to measure the effectiveness of marketing campaigns and optimize future campaigns to determine the highest ROI
- Outstanding communication skills
- Demonstrated initiative and ability to work autonomously
- Attention to detail, follow-up, and accountability
- Be process-driven and willing to take ownership
Our promise to you
Swisslog is a world of opportunity for people who can deliver a game changing mission: driving the future of intralogistics, by shaping an era of robotic and data-driven automated solutions that create exceptional customer value.
Join us on this journey and you’ll be part of a global enterprise that’s proud of its Swiss roots - and hugely excited by the worldwide opportunities open to everyone in the Swisslog family. So come and realize your potential, in a team that’s united by passion and driven by the OneSwisslog team spirit.
About Swisslog
Swisslog is shaping the future of intralogistics. As part of the KUKA Group, we work on the latest technologies that are reimagining the world of logistics. We’re a team of 2,900 experts from 50 countries, serving some of the world's largest and most exciting brands. Together, we’re implementing smart and innovative approaches - including flexible robot-based and data-driven automation solutions that are transforming the supply chain. So join our team and share your unique perspective.
Join the journey!
If you think a career with Swisslog could be what you are looking for, we´d love to hear from you.
We´re looking forward to receiving your application!
Note for United States job postings (EEO statement):
Swisslog is an Equal Opportunity Employer committed to building an inclusive and diverse workforce. All qualified applicants will receive consideration for employment without regard to race, religion, color, age, sex, national origin, sexual orientation, gender identity, disability status, protected veteran status, or any other factor protected by applicable federal, state or local laws.
Nearest Major Market: Atlanta